Amazon will tap AI in a bid to give 'pause ads' a new twist: new concepts that play off the show or genre being streamed ...

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory.

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

Roku received a lot of pushback from customers after testing a feature that would auto-play video ads at device startup back ...

Despite earlier claims, it looks like Roku's not implementing system-wide pause-screen advertising, after all.

When several Roku users over the past few days started seeing a new style of ad while streaming content, they reported the ...

New user reports suggest Roku is experimenting with pause-screen ads after its latest update. The testing appears to be ...

Following a trend seen on platforms like Prime Video and YouTube, users are now reporting the appearance of pause-screen ads ...

Roku is starting to roll out new "Pause Ads" that appear on top of content while an update is causing problems with HDR on Disney+.

Several users across the internet have reported seeing ads popping up when they pause content on their Roku device. It seems that Roku wants to eventually do this for anything streamed on their ...