Instead of simply watching ads on the big screen, consumers are now being encouraged to interact with those ads.

If you felt a strange gust around 5 p.m. ET on Thursday, it was probably just the cumulative sighs of relief across Wall ...

Paramount Global saw a 6% decline in total revenue and 19% decline in advertising revenue this past quarter compared to last ...

Shopify is growing its advertising and data business; the privacy train is slowing down; Roku is striking deals to make its ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

For CTV advertisers, Warner Bros. Discovery’s first earnings report of the 2025 fiscal year was a bit of a mixed bag.

Magnite earned $155.8 million in Q1, ticking up from $149.3 million in the period a year ago, according to the company’s ...

The mood remains steadfastly optimistic at this year’s IAB NewFronts – despite the fact that 54% of marketers plan to reduce ...

WPP will shortly retire the GroupM brand, renaming its ad-buying arm WPP Media. This tracks with moves at Publicis and ...

Disney had a good Q2 2025. Revenue was up, and its DTC division, which houses its streaming business, is growing and remains ...

While some Privacy Sandbox testers lamented their seemingly wasted effort, they remain committed to post-cookie targeting and ...

AppLovin has Axon, and now Unity has Vector AI, which was made generally available to all Unity advertisers and developers on ...