Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts ...

Anecdotal reports and an SEO jobs study describe a search marketing industry undergoing profound changes, not only in the ...

Google introduces AI Max for Search, expanding query reach, adaptive creative, and better controls to boost performance while ...

Schema Markup helps to support how LLMs understand content. Here’s how to scale it for real search gains and business value.

ChatGPT leads the AI search market with an 80% share, while traditional search engine use reportedly declines.

The SEO Charity podcast recently discussed a different way to think about EEAT that focuses on activities that leads to ...

This guide breaks down Amazon’s IPI system and shows you how to stay in stock, dodge penalties, and protect your margins.

Study reveals 33% of Google users stayed with Bing after trying it for two weeks. Is Google’s dominance driven by quality, or ...

Google pushed back on a news report suggesting Search traffic is declining, saying query volume is still growing.

A study analyzing Google vs ChatGPT traffic finds Google keeps users on its site longer, but sends the most traffic overall.

After auditing hundreds of websites, the most frequent or significant problems are not complex technical SEO issues. Read on ...