The truth behind Apple’s billion-dollar search deal isn’t what it seems—and it could shape the next decade of tech dominance.

Apple has plenty at stake in the landmark U.S. vs Google antitrust trial, starting with $20 billion in profit-rich revenue.

In a carefully worded blog post, Google contradicted senior Apple executive's claim, stating that search engagement continues ...

Apple executive Eddy Cue said the iPhone maker is “actively looking at” adding AI as an alternative to search. What this ...

Apple Inc. made an unusual pitch in its bid to save a lucrative search partnership with Alphabet Inc.’s Google, saying that ...

In an unusual move, Google issued a statement late in the day after Cue's testimony to dispute the implication that it may ...

Searches on Apple’s Safari browser declined for the first time last month, and Apple’s senior vice president of services Eddy ...

Microsoft’s Bing or DuckDuckGo probably won’t disrupt Google’s dominance in search, said Apple senior vice president of ...

Apple is “actively looking at” reshaping the Safari web browser on its devices to focus on AI-powered search engines, ...

IN technology, disruption can happen slowly and then all at once. Alphabet’s Google unit is praying for the former right now.

Alphabet execs insist search volumes are up, but market share is slipping and revenue growth appears to be slowing.

Apple’s AI efforts haven’t made the same kind of impact as Google’s Gemini, Microsoft Copilot, or OpenAI’s ChatGPT. The ...