Amazon will tap AI in a bid to give 'pause ads' a new twist: new concepts that play off the show or genre being streamed ...

Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory. The ...

Following a trend seen on platforms like Prime Video and YouTube, users are now reporting the appearance of pause-screen ads ...

Roku this week disputed a number of news reports that claimed it was rolling out pause ads across the HDMI ports of its ...

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

Despite earlier claims, it looks like Roku's not implementing system-wide pause-screen advertising, after all.

Roku is starting to roll out new "Pause Ads" that appear on top of content while an update is causing problems with HDR on Disney+.

Roku received a lot of pushback from customers after testing a feature that would auto-play video ads at device startup back ...

When several Roku users over the past few days started seeing a new style of ad while streaming content, they reported the ...