Amazon is rolling out new ad formats on Prime Video, including contextually relevant pause ads and shoppable inventory.

Contextually relevant pause ads were just one of three new formats that Amazon unveiled in advance of its Upfronts ...

Roku received a lot of pushback from customers after testing a feature that would auto-play video ads at device startup back ...

Roku this week disputed a number of news reports that claimed it was rolling out pause ads across the HDMI ports of its ...

Featuring loads of Hollywood star power, the tech giant’s presentation showed off results from the first full year of ...

Despite earlier claims, it looks like Roku's not implementing system-wide pause-screen advertising, after all.

Roku is starting to roll out new "Pause Ads" that appear on top of content while an update is causing problems with HDR on Disney+.

so many people immediately assumed that Roku was adding ads to its pause screen – regardless of where the content was coming from. Phillips explained that pause screen ads have been around for a ...